The Oval

Fairmount Park Conservancy

Summary

I helped shape strategy and secure funding for The Oval, a seasonal pop-up park designed to activate a highly visible but underutilized space at Eakins Oval on the Benjamin Franklin Parkway. Working with city leadership, nonprofit partners, and the project’s landscape architects, I supported stakeholder engagement, sponsor activation, and experience planning—helping ensure that the design and programming reflected a welcoming, playful, and well-used civic space.

In addition to creating a beautiful, active, and engaging temporary park space, in 2017 we collected a body of data that helped us better understand the Oval’s audience, what they’re interested in, and what they’d like to see.

Outcomes

  • 174,000+ unique individuals came through The Oval+ during the 5 week 2017 season.

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LOVE Park

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Business District Revitalization