Summary
I planned and led strategic public relations efforts and events to drive foot traffic, build visibility, and support Mt. Airy's commercial corridor. One standout initiative was Street Fare, an evening street food festival that showcased the district’s vibrant restaurant scene and drew over 12,000 attendees. More than just an event, it served as a high-impact brand and business development strategy.

My Role

• Adapted the “Night Market” concept from The Food Trust into an independently operated festival that was part of a broader corridor revitalization strategy

• Developed and managed vendor outreach, recruitment, application materials, and onboarding for 50+ participating businesses

• Coordinated entertainment and experiential programming

• Managed city coordination, permitting, and vendor relationships

• Led sponsorship development and fundraising efforts

• Oversaw brand development, public relations, and media strategy

• Integrated event promotion and participation into the Go Mt. Airy campaign and business association benefits

Approach
Street Fare paired Mt. Airy's local restaurants and bars with the city’s best mobile vendors for a vibrant night of food, drinks, shopping, and community energy. Staged along historic Germantown Avenue, the event included artisan fairs, family-friendly programming, and multiple music stages. The event offered a platform for storytelling, business promotion, and corridor-wide visibility—positioning Mt. Airy as a cultural destination.

Outcomes

• 12,000+ attendees annually

• Significant revenue and exposure for participating businesse

• Strengthened corridor identity and elevated district perception

• Boosted sales and visibility for participating businesses

• Regional press coverage and ongoing brand recognition to drive foot traffic and regional attention. Integrated corridor-wide marketing with public space activation to enhance economic activity and brand recognition.