Guest Experience (GX) Stakeholder Council
Philadelphia International Airport (PHL)
As part of a broader airport-wide guest experience strategy, I spearheaded the GX Stakeholder Council to convene over 40 organizations—airlines, concessions, public agencies, and departments—into a shared improvement process. This collaborative infrastructure was key to building cross-functional alignment and facilitating communication across the multi-organizational community. It enabled us to move from siloed operations to shared priorities, ultimately improving the experience for both employees and travelers.
My Role
Co-designed the Council model and convening structure
Engaged key leadership in early planning and formation efforts (steering committee)
Recruited stakeholder participation from across PHL
Facilitated cross-sector collaboration and visioning sessions
Led consensus-building around service goals and improvement priorities
Approach
We started with stakeholder interviews, best practice research, surveys, and internal engagement to shape a convening model that emphasized joint ownership. Quarterly convenings were co-chaired by PHL’s CEO and American Airline’s VP of Hub Operations. The council served as both a forum for decision-making and a springboard for broader employee engagement initiatives.
Outcomes
Aligned 40+ partners comprising the primary customer-facing operators under a shared GX vision
Created new lines of communication across business units and partner agencies
Established scalable infrastructure to launch recognition, training, and insight programs
GX Employee Engagement Committee
To support culture change at every level, I launched a cross-functional employee engagement sub-committee with employees from across the airport ecosystem. The group met every 6 weeks over lunch and served as a feedback loop and ideation hub—informing pilot programs, morale-building efforts, and internal branding campaigns.